Wallace Health

A specialist healthcare communications company providing content development and copywriting services to healthcare providers and pharmaceutical companies. 

Established in 2003, Wallace Health employs expert healthcare and scientific copywriters and operates a stringent research, editing and copy approval process. This includes:

  • Research from validated sources, including NHS, NICE, relevant medical professional guidelines and patient information and, where applicable, direct input from a healthcare professional.
  • Copy review and source validation by senior editor


The core copywriting team for the Spire Healthcare content 2018/19 included:

Lyn Cruickshank, Editor and Reviewer

Lyn has over 25 years’ experience in agency and healthcare communications and founded Wallace Health in 2003.  She studied Agricultural Science as a first degree and more recently Health Science.  She has extensive experience creating healthcare content for a wide range therapy and disease areas, working for many pharmaceutical companies, private hospitals and the NHS.

Stephanie Mackay, Content Account Manager

Steph has a BSc in Pharmacology, a clear understanding of medical science and healthcare and is an experienced researcher and copywriter, with experience across many therapy areas.

Madeleine Bailey, Senior Health Writer

Madeline has more than 20 years’ experience writing health and medical content for national print media, leading health charities, medical journals and global health and pharmaceutical brands. In 2016, she won Charity Writer of the Year at the Medical Journalists’ Association Awards. She is a member of the Guild of Health Writers and Medical Journalists’ Association.

Wendy Glass, Health Writer and Researcher

Wendy has 25 years’ experience in healthcare copywriting and has created content for a wide range of healthcare companies, NHS trusts and organisations, GPs, health-related charities and organisations. 

Christine Michael, Health Writer and Researcher

Christine has been writing about health for more than 20 years. She is an Oxford University graduate and holds a diploma in marketing communications. She specialises in nutrition and diabetes and has created content for global pharmaceutical and healthcare companies.