03 January 2017
"Men start to lose their natural shape at an age when they have more disposable income due to children leaving home and mortgage payments nearing completion.
In the past they may have treated themselves to a new car or some other luxury but nowadays body issues and maintaining youthful looks seems to take priority,” said Consultant Plastic Surgeon Mr Jonathan Staiano.
Top of the list could be ‘man boob’ reductions as more and more men realise that exercise and diet aren’t enough to shift them completely.
“Losing weight is the first option and one I would recommend to any man worrying about his breast becoming too prominent. However, on many occasions it is the actual build-up of breast tissue that causes the problem and this can only be removed by surgery,” explained Mr Staiano, who practices at Spire Parkway Hospital in Solihull.
“As men get older they produce less testosterone. Older men also tend to have more body fat which can cause more oestrogen to be produced. These changes in hormone levels can lead to excess breast tissue growth,” said Mr Staiano.
“This means that even though a man has kept himself in reasonable shape his breasts could still look enlarged. In the past many men have just ‘put up with it’ or started wearing baggier shirts but as we get more body conscious they are deciding to do something to change their shape.
“Gynaecomastia, or man boob reduction, is a fairly simple operation which usually entails an overnight stay in hospital. Afterwards patients have told me how much more confident they feel. I have also seen an increase in the number of men wanting nipple reductions – again because they feel their nipples are too prominent, particularly under summer shirts and t-shirts.”
Mr Staiano, who recently released a book called ‘Never Accept a Lift From Strangers’, said it was very important for patients to be confident both in the surgeon and in the actual decision they were making.
His sentiments were echoed by Mr Bruce Richard, a consultant plastic surgeon specialising in facial treatments at Spire Parkway who said: “Make sure the surgeon is suitably qualified and experienced – and, I would add, close to home. Travelling miles to get a cheaper treatment is not an option I would advise.
“If you do your research then there will usually be a very competent and qualified surgeon within reasonable travelling distance who can do the work for you at the standard you expect.”
Mr Richard has seen major changes in male attitudes to cosmetic surgery over the past few years.
“Cosmetic surgery isn't just for women anymore as more and more men are realising the boost in self-confidence that it can give them.
“For example more men are now having eyelid surgery (blepharoplasty) for those tired looking eyes, and this can give a fresher, more youthful look with a relatively straightforward operation to remove excess skin and tissue from around the eyes,” said Mr Richard.
“Procedures such as eye-bag reduction and scar removal will help to make the face tighter and smoother and may also give them a more youthful appearance. We now live in an age when men are just as concerned about their appearance as women and so demand the same sort of cosmetic treatments.
“Neither will men put up with facial blemishes such as warts and moles - why should they when getting them surgically removed under local anaesthetic can be so quick and easy,” he added.
“Rhinoplasty – or a nose job – is one the most common procedures for men, particularly those who were involved in ‘contact sports’ such as football, rugby or boxing in their younger years.
“In many cases the reshaping of the nose can also give the surgeon the opportunity to unlock the twisted nasal septum and relieve breathing difficulties that may have developed during their ‘sporting years’, said Mr Richard.