Contact

#SmearForSmear 2018 Campaign supported by Spire Thames Valley

22 January 2018

The figures reveal that cervical cancer screening coverage fell from 72.7% to 72% in the last year with 1.4 million women missing their tests. 

Now cancer charity Jo's Cervical Cancer Trust is hoping to increase awareness with a SmearForSmear campaign, encouraging women who have taken their test to picture themselves on social media with part of their make-up smeared across their face.

It will run throughout Cervical Cancer Prevention Week from January 22 to 28 with the charity hoping that one woman’s post might just provide encouragement to other women and remind them of the importance of being screened.

At Spire Thames Valley Hospital in Berkshire, Consultant Gynaecologist Mr Glefy Furtado said: “The single biggest risk factor for developing cervical cancer is not being regularly screened. It is a preventable disease. The signs that it may develop can be often be spotted early and it can be treated before it even fully starts.

“While around 750 women each year die from cervical cancer in the UK, it appears that nearly one-and-a-half-million women a year are missing out on their tests1.” 

Women aged 25 to 49 are invited to attend cervical screening, or smear tests, every three years; those aged 50 to 64 are invited every five years. The screening can detect abnormal (pre-cancerous) cells in the cervix in order to prevent cervical cancer.

Mr Furtado said: “It is important to get the message across that cervical screening is not a test for cancer, but instead allows for detection of abnormalities at an early stage.

“The routine of attending a cervical screening should be an important part of every woman’s health regime but for many women this message just isn’t getting through. Early detection is key to increasing survival rates so educating everyone about the disease, its symptoms and ways to prevent it is very important.”

To book an appointment to see Mr Glefy Furtado at the Spire Thames Valley, please call the team on 01753 665 404.

 

1 Figures from Office of National Statistics

Event Booking Form

93157

Marketing Information

Spire would like to provide you with marketing information about products and services offered by Spire and by selected third-party partners. If you do not consent for us to process your personal data for marketing activities, we will still be able to contact you about the event.

Please tick the box(es) to confirm your consent to receive marketing information from Spire:

We may contact you by email, SMS or phone about the event. If we try to contact you by phone (mobile and/or landline) and you are not available, we may leave you a voicemail message. We may also use your details to contact you about patient surveys we use for improving our service or monitoring outcomes, which are not a form of marketing.

Thank you for your booking request, we will get back to you shortly.