August 20 2014
A new study has found that most weightloss advertising targets people with a healthy cash flow, leaving those who struggle to pay the bills at risk of obesity.
The report, published in the American Journal of Preventive Medicine, found that people who live below the poverty line are more likely to be overweight or obese, but national guidelines neglect them.
“The message of how to lose weight according to national guidelines may not resonate with those who struggle to pay their bills,” said Lisa Kakinami, a researcher with Concordia University’s PERFORM Centre and the lead author on the study.
Ms Kakinami's research found that lower-income individuals are more inclined to pop diet pills, and options that are cheap or free fail to appeal to them as they crave instant results. However, these could end up being harmful in the long run and don't address lifestyle habits.
The findings, derived from data gathered from the over 8,800 participants in the National Health and Nutrition Examination Study, highlighted that those who can’t afford "more advanced methods of nutrition or fitness management face more drastic consequences on the rebound".
Posted by Edward Bartel
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