4th May 2011
A company offering laser eye surgery in Scotland has been penalised by the Advertising Standards Authority after running an advert which claimed a famous golfer had used their services.
In the TV advert for Optical Express champion Padraig Harrington is featured talking about the change he has seen in his game since undergoing corrective eye surgery with the company. He is also featured in the company brochure.
The advertising watchdog said that it did not believe that the golfer had used the services, and the advert was "misleading", the Scotsman reported.
Optical Express has now hit back at the claims, saying that Mr Harrington did undergo surgery.
A company spokesman told the news provider: "We will be taking every possible legal action available to us to challenge this decision and have it reversed."
The company claims that it is the world's leading provider of laser eye surgery and that its surgeons have a combined experience of over 700,000 procedures.
Posted by Philip Briggs
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