17 September 2012
Medical professionals are being encouraged to do more to educate members of the public about how to give first aid.
The message was delivered after statistics released by St John's Ambulance revealed that up to 140,000 people die each year from incidents where first aid could have saved their lives.
In fact, the charity's research goes as far as to underline that 41 per cent of the 4,000 people questioned in a poll will not take steps to learn first aid until they witness the death of a loved one.
However, St John's Ambulance has launched a new advertising campaign which delivers the message that first aid has to be taken very seriously.
Sue Killen, chief executive of St John's Ambulance, pointed out: "Learning life saving skills is so simple. That's why it's so concerning that fewer than one in five of us knows even basic first aid.
"This has got to change if we are to stop up to 140,000 lives from being needlessly lost each year."
St John's Ambulance has more than 200 training centres set up across the UK, many of which offer First Aid courses to members of the public.
Posted by Edward Bartel
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