13 April 2012
An advert which features actor Vinnie Jones giving advice on how to deliver CPR has been cleared of complaints that it could lead to unsafe behaviour.
The promotion, which features the former footballer giving 'hard and fast' chest compressions to the beat of the Bee Gees' famous hit Stayin' Alive, was put together by the British Heart Foundation.
However, 20 complaints were received by the Advertising Standards Authority (ASA) that the clip showcased incorrect forms of CPR.
After analysing the advert though, the watchdog concluded that it was in line with European Resuscitation Council guidelines.
On top of this, ASA acknowledged that the UK's Resuscitation Council had been called in to assist with the preparation of the promotion.
"We noted the ad aimed to teach untrained individuals how they could help in situations where CPR was required, noting the on-screen text and voiceover at the end of the ad that stated: 'Hands-only CPR. It's not as hard as it looks'," the watchdog added.
Being educated on how to perform CPR could prove beneficial to Brits, with NHS Choices stating that around 110,000 people in England have a heart attack each year.
Posted by Jeanette Royston
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