Don't let the Jade Goody effect wear off, expert tells women

27 July 2011

Women's Health Concern (WHC) has asked women to continue to bear in mind the dangers of cervical cancer after admitting the effect Jade Goody had on rates of cervical cancer screening has now worn off.

Patrick Shervington, chief executive of WHC, warned women against forgetting about the cancer and added that with increased publicity, "the more one hopes screening uptake will rise".

Mr Shervington said: "The important thing is that women must not become complacent. The more sexual partners a woman has, whatever her age, the more risk there is of cervical abnormalities."

Goody, who rose to fame in Big Brother's third series, had to undergo aggressive chemotherapy treatment in a bid to halt the spread of the disease, which sadly failed, resulting in her death in 2009.

According to the Office for National Statistics, there was a 19.2 per cent increase between 2008 and 2009 in the diagnosis of the dormant cancerous cell, which can adapt into the malignant cervical cancer if not treated through radiotherapy and other means.

The comments come after recent findings from Cancer Research UK linked increased weight among post-menopausal women as corresponding to a higher diagnosis rate of breast cancer.

Posted by Philip Briggs.

1 "Statistical Bulletin: Cancer registrations in England 2009". Office of National Statistics. Wednesday July 20th 2011.

2 Endogenous Hormones and Breast Cancer Collaborative Group, "Circulating sex hormones and breast cancer risk factors in postmenopausal women: reanalysis of 13 studies". British Journal of Cancer. Wednesday July 20th 2011.

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