3 March 2011
Former English international Les Ferdinand has lent his support to the Prostate Cancer Charity - becoming the latest high-profile ambassador for the organisation.
The Tottenham Hotspur coach's commitment to boosting prostate cancer diagnosis rates coincides with the launch of Prostate Cancer Awareness Month - an initiative that will run throughout March.
Interviewed by Sport.co.uk, Ferdinand said: "It's hugely important to raise awareness about the disease and part of the reason I was so keen to get on board with the charity, is because afro-Caribbean men are three times more likely to contract it."
He added that men can often be too macho to get a problem checked out - a problem which undoubtedly results in more prostate cancer deaths as late diagnosis of the condition can be, and often is, fatal.
However, Ferdinand said there was hope for British men, claiming: "Nowadays men are more inclined to worry about themselves and look after themselves, so the more awareness we can drum up about this the better."
Age is a major factor when it comes to the development of the condition, with a prostate cancer diagnosis much more likely in men over the age of 70.
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