The power of pink can get breast cancer message across

01 October 2019

That’s the message from breast cancer groups throughout the UK for this year’s Breast Cancer Awareness Month which runs throughout October.

In a statement released by Breast Cancer Care, the charity explains: “It is chance, not just to show your support but also of getting people to focus on the issues surrounding breast cancer – such as the importance of self-checks and the need to seek medical advice if you think anything is wrong.” 

Consultant Breast Surgeon Mr Simon Cawthorn said: “Statistics show that increased awareness through high-profile campaigns can influence the behaviour of women across the UK. We need to ensure that every woman knows how to carry out effective self-check procedures and, just as importantly, what to do if she thinks something is wrong.

“It is important to get an early appointment with a GP to discuss the matter. The patient will then receive informed advice and, if necessary, be placed on the healthcare pathway and receive the necessary advice, help and treatments.”

Mr Cawthorn added: “Breast cancer is not one single disease – there are several types of breast cancer and these can be diagnosed at different stages and can grow at different rates.

“This means that there are a range of treatments, and we, as clinicians, will discuss with patients what we feel will be the best treatment for them as an individual.”

Although finding a lump in your breast does not always signify breast cancer, it is important that women ‘get to know’ their breasts so they can spot changes.

Mr Cawthorn concludes: “Many women experience lumpy breasts before their period. That is why women having periods should check their breasts eight days after (their) period (has) started. They should look at their breasts in the mirror when standing and then feel for lumps when lying down. I recommend watching the ‘five steps to check your breasts’ on YouTube as it’s simple and good practice in looking after yourself.”

If you would like to make an appointment for a breast cancer screening please email

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