Are we being seduced into obesity?

07 March 2013

More and more people are now requiring gastric band surgery, as obesity continues to sweep across the UK.

However, a new book claims that we are actually unknowingly seduced into being overweight.

Award-winning investigative writer Michael Moss spent more than three years analysing the science of junk food and found that manufacturers play on our 'bliss points'.

This works by combining sugar, fat and salt, then amplifying their effects. With sugar, for example, food companies calculate the precise amount of sweetness needed to make food the most enjoyable based on customer tests and mathematical formulae.  

Other senses are also targeted by the industry, with some finding ways to artificially manufacture a louder crunch on crisps, all for the purpose of enticement.

However, bliss points aren't the same across all countries and regions and manufacturers have to ensure their products contain the right content for their audience. For instance, people in south China have been found to have a sweeter tooth than those in the north, the Daily Mail reported.

Posted by Edward Bartel

Health News is provided by Adfero in collaboration with Spire Healthcare. Please note that all copy above is ©Adfero Ltd. and does not reflect views or opinions of Spire Healthcare unless explicitly stated. Additional comments on the page from individual Spire consultants do not necessarily reflect the views or opinions of other consultants or Spire Healthcare.

Find a treatment, test or scan available at:


Find a consultant

Use one or more of the options below to search for a consultant and link through to view their Spire profile.


Let us help you

fill out this form and we will get back to you:

Please select a hospital

We can call you

Please enter your details below and we will call you back.

What is the aim of your enquiry?

Please select a hospital

If we are unable to reach you by phone, please include your email address so that we can get in touch...


Weight loss surgery

© Spire Healthcare Group plc (2016)