07 March 2013
More and more people are now requiring gastric band surgery, as obesity continues to sweep across the UK.
However, a new book claims that we are actually unknowingly seduced into being overweight.
Award-winning investigative writer Michael Moss spent more than three years analysing the science of junk food and found that manufacturers play on our 'bliss points'.
This works by combining sugar, fat and salt, then amplifying their effects. With sugar, for example, food companies calculate the precise amount of sweetness needed to make food the most enjoyable based on customer tests and mathematical formulae.
Other senses are also targeted by the industry, with some finding ways to artificially manufacture a louder crunch on crisps, all for the purpose of enticement.
However, bliss points aren't the same across all countries and regions and manufacturers have to ensure their products contain the right content for their audience. For instance, people in south China have been found to have a sweeter tooth than those in the north, the Daily Mail reported.
Posted by Edward Bartel
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