Food advertising 'has more impact on obese children'

30 November 2012

Obese children are more likely to be taken in by food advertising, it has been indicated.

Research published in the Journal of Pediatrics assessed ten children of healthy weights and ten who were obese, between the ages of ten and 14 years.

Participants were shown 60 food logos and 60 non-food logos, and functional MRI scans were used to see which sections of the brain reacted to the logos been shown.

Obese children were seen to exhibit greater activation in some reward regions of the brain when shown the food logos compared to their healthy weight counterparts.

Conversely, healthy weight children showed greater brain activation in regions that were linked to self-control when shown food logos rather than the non-food logos.

This demonstrates that when placed in certain situations, healthy weight individuals display greater activation of control regions of the brain than obese people.

Dr Amanda Bruce, from the University of Missouri-Kansas City and the University of Kansas Medical Center, explained: "This study provides preliminary evidence that obese children may be more vulnerable to the effects of food advertising. One of the keys to improving health-related decision-making may be found in the ability to improve self-control."

Posted by Edward Bartel

 

Health News is provided by Adfero in collaboration with Spire Healthcare. Please note that all copy above is ©Adfero Ltd. and does not reflect views or opinions of Spire Healthcare unless explicitly stated. Additional comments on the page from individual Spire consultants do not necessarily reflect the views or opinions of other consultants or Spire Healthcare.

Find a treatment, test or scan available at:

or

Find a consultant

Use one or more of the options below to search for a consultant and link through to view their Spire profile.

or

Let us help you

fill out this form and we will get back to you:

Please select a hospital

We can call you

Please enter your details below and we will call you back.

What is the aim of your enquiry?

Please select a hospital

If we are unable to reach you by phone, please include your email address so that we can get in touch...

Categories

Weight loss surgery

© Spire Healthcare Group plc (2016)