12 May 2015
A new study has suggested that more needs to be done to protect children from television advertising surrounding foods.
The research, published in the American Journal of Preventive Medicine, found that industry self-regulation had achieved little improvement in the nutritional quality of foods advertised to children.
It found that 80.5 per cent of foods advertised to children are classified in the poorest nutritional category.
Lead investigator Dale Kunkel, from the Department of Communication at the University of Arizona, said the long-standing pattern "favouring nutritionally deficient food products over more-healthy items clearly persisted despite the advent of industry self-regulation".
Along with his team, Dr Kunkel looked at the efficacy of industry self-regulation and found that some companies are able to classify a product as healthy if a small portion of the undesirable ingredients is removed from its original state.
Dr Kunkel said the study demonstrates that no significant decline in the proportion of food ads devoted to unhealthy products occurred as a result of self-regulation.
Posted by Jeanette Royston
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