4 April 2013
Health watchdog Public Health England is calling for personalised diet and exercise plans for over 1 million obese children in the UK.
Launched on April 1st, the organisation aims to improve the nation’s health and wellbeing, and few sectors within the British population need their help more than the 1.3 million obese children currently living in the UK.
Nearly one third of British children between the ages of two and 15 are classified as overweight or obese. Public Health England believes parents are to blame for the high childhood obesity rate.
In an effort to protect overweight and obese children from further exposure to unhealthy habits, the group is targeting adverts for sweets and junk food that air during kids’ programmes. Public Health England is also campaigning for councils to get involved and tackle the problem head on.
The group’s director of health improvement and population healthcare, Professor Kevin Fenton, would like to see local individual plans formulated to be used in conjunction with a ‘range of effective tools’ to fight the obesity epidemic. He suggested smaller portions and improved nutritional value in kids’ meals as a good place to start.
Prof Fenton also wants to see children’s height and weight stats collated and used to devise customised programs for schools and communities as a whole.
Private companies like Mytime have launched programmes to ensure overweight children receive proper attention and guidance to lose weight. Mytime, for example, has launched a 12 week programme for children to focus on nutrition, physical activity and establishing healthy habits.
Public Health England would like to see similar programmes pop up across the UK to tackle the obesity epidemic.
Posted by Philip Briggs
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