Many Brits 'ignoring sun protection advice while abroad'

28 June 2012

Brits who are desperate for some sun when travelling abroad on a holiday this summer could be compromising their health as a result.

New research commissioned by Superdrug found that 70 per cent of sunseekers in the UK are so keen to get a tan that they will go to risky means in order to fulfil their desire.

In fact, the majority of the 2,000 Brits questioned said that they will ignore all forms of sun protection as soon as they reach their holiday destination.

However, this action will result in five in ten people being sunburnt on the first day of their getaway, a condition which could lead to significant health risks.

Mel Wilson, head of health for Superdrug, commented: "The idea that people would consider stopping all form of protection by day four of the holiday is ludicrous; they are risking a multitude of problems from burning, to heat stroke, to early ageing, and even worse, skin cancer."

Bevis Man, from the British Skin Foundation, recently stated that sunscreen is an ideal product to prevent becoming sunburnt.

The expert advised that the lotion is applied across all areas of the body which are exposed to the sun, including the back of the neck, around the ears and around the feet.

Posted by Philip Briggs

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