Doctors call more stringent alcohol advertising rules

25 March 2011

Members of the British Medical Association (BMA) are calling on the government to tighten up alcohol advertising regulations in the UK.

The BMA claims that businesses need to take into account the impact that alcohol advertising can have on children, and ministers need to do more to protect minors from exposure to drinks promotions.

Dr Sarah Wollaston, a member of the Conservative Party, is expected to table a debate on the issues via a private member's bill.

Writing in the British Medical Journal, Professor Gerard Hastings, an expert on alcohol and its health effects from the University of Stirling, said: "For every £1 spent advising young people about the downsides of drinking, several hundred pounds are spent encouraging them to drink more."

"We need to balance things out. We have to decide whether young people dying is worth a Premier League football match. It is a massive problem."

Recently, the government debated the possibility of banning advertising for cigarettes in newsagents as a way of protecting young people from the dangers associated with the habit.

Posted by Jeanette Royston

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