Social media now 'a key driver for cosmetic surgery advice'

9 February 2012

More people are turning to the internet when it comes to deciding where to visit in order to go under the knife for some cosmetic surgery.

A survey carried out by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) revealed that 43 per cent of plastic surgery patients sought out advice on social media sites before opting for the procedure in 2011.

This number is up from the 29 per cent who used such websites to obtain advice and information during the previous year.

Another significant finding from the AAFPRS study is the fact that surgeons acknowledged that 70 per cent of their patients requested cosmetic surgery by describing the area of their body they would like to see enhanced, instead of naming the actual procedure.

Recent research conducted by a team at University of the West of England's Centre for Appearance Research in Bristol have suggested that more men are considering going under the knife to improve their body and confidence levels.

A beer belly, 'moobs' or male breasts, as well as a lack of muscle tone are the main reasons why men are planning to visit a clinic for cosmetic surgery.

Posted by Edward Bartel


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