22 December 2011
Plastic surgery procedures are being chosen by an increasing number of people as a way to look good and feel better about themselves. Earlier this year, statistics from the British Association of Aesthetic Plastic Surgeons (BAAPs) suggested more people were trying new surgeries and that both men and women were looking into getting nips and tucks done.
The figures from the association showed a total of 34,187 procedures were performed on both men and women in 2008, with this figure rising to 36,482 in 2009 and then peaking at 38,274 last year.
Experts have predicted that the number of people going for cosmetic surgery - such as the most popular options of breast augmentation and eye-lift procedures - will continue to rise despite the economic climate.
Similarly, it has recently been suggested that an increasing number of women and men over the age of 60 are choosing to go under the knife. One commentator even linked this with a desire to look good and feel rejuvenated after a period of going through a divorce.
This coincides with figures from the Office for National Statistics (ONS), which found that the number of people in the over-60 age group separating after years of marriage has increased.
Davina Hay, a legal expert who specialises in matrimonial law, told Marketing Week: "Many newly-separated people in their 50s and 60s have got money to spend and so are looking for ways to spend it. It might be the plastic surgeon."
Earlier this year, research compiled by BAAPs found that women underwent 90 per cent of all cosmetic procedures in 2010 and that those over 60 were more likely to opt for age-defying surgery.
The ONS reported that the over-60 age group is the only section of society where divorce rates are on the rise.
So-called silver separators are looking for new ways to feel good about themselves, according to the magazine.
Kevin Hancock, a cosmetic surgeon and member of the BAAPS council, commented that cosmetic surgery providers have experienced an increase in the number of older men and women coming in for surgery.
He commented: "I think you'd accept that the older generation is relatively affluent now and so they are more likely to have things done.
"People are more aware of what's available so it is becoming more acceptable to have cosmetic procedures and the older generation do tend to have disposable incomes."
Women would most likely look for a facelift and eye surgery, while men would also have an eye-lift procedure done to make them look younger, according to Mr Hancock.
However, the expert also stated that bodily procedures like breast surgery and liposuction are more uncommon among the older generation.
Methods of performing cosmetic surgery are reportedly getting more hi-tech and this will be seen further in the 2012 market.
Business Insider reported that innovative surgery techniques such as laser fat removal will become more mainstream.
Dr Anthony Youn, television presenter and cosmetic surgeon, told the publication: "Right now, the holy grail of plastic surgery is fat removal without pain, without going under the knife, and without downtime."
He added that other non-cosmetic procedures to rejuvenate the skin are also growing in popularity.
Injectable filler such as Botox will continue to be used by more people as a quick-fix option with a lower price tag which gives people immediate results and gratification.
Mr Youn said: "The trend is mainly toward less invasiveness and less downtime. Everyone wants to get surgical results without going under the knife."
However, Mr Hancock concluded that the level of disposable income available to the over-60 age group is a large factor in why people of this demographic might opt for a change in their appearance.
Posted by Philip Briggs
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