Liposuction on the rise as women rush for glamorous figure

13th June 2011

More and more women are asking for liposuction on their backs in a bid to achieve the perfect hourglass figure, it has been claimed.

Surgeons working for cosmetic surgery companies in London have said there has been a massive increase in the number of women coming forward for the procedure, with one company reporting a 54 per cent rise.

Some have dubbed it the Mad Men effect, as the women are aiming for the iconic hourglass figures seen on the show.

Surgeon Marco Moraci told the Daily Mail: "Waists were smaller 50 years ago, as most thirty-something women who have tried to fit into their mothers' old dresses will know. Women of the Sixties wore corsetry but research shows people today are thicker round the middle. A combination of diet and an inactive lifestyle is usually to blame."

Recent statistics from the University of Southampton showed that children were heavier and taller than their counterparts in the 1960s. It has also been stated many times that this is also the case for adults.

Posted by Phillip Briggs

Health News is provided by Adfero in collaboration with Spire Healthcare. Please note that all copy above is ©Adfero Ltd. and does not reflect views or opinions of Spire Healthcare unless explicitly stated. Additional comments on the page from individual Spire consultants do not necessarily reflect the views or opinions of other consultants or Spire Healthcare.

Find a treatment, test or scan available at:


Find a consultant

Use one or more of the options below to search for a consultant and link through to view their Spire profile.


Let us help you

fill out this form and we will get back to you:

Please select a hospital

We can call you

Please enter your details below and we will call you back.

What is the aim of your enquiry?

Please select a hospital

If we are unable to reach you by phone, please include your email address so that we can get in touch...


Cosmetic surgery

© Spire Healthcare Group plc (2016)