19 September 2012
New research has revealed that the majority of women are failing to talk about heart disease, despite it being the number one risk to their health.
A survey carried out jointly by Flora pro.activ and the British Heart Foundation highlighted that 84 per cent of British women do not discuss the UK's number one killer.
In fact, 40 per cent of females are more likely to talk about politics than heart disease, while 15 per cent of respondents tend to put off chatting about the life-threatening condition to instead gossip.
However, around one in eight women lose their lives as a result of failing to fight off heart disease, the British Heart Foundation has previously recorded.
As such, the organisation is looking to change these figures with the launch of its Love Your Heart campaign.
Set up in partnership with Flora pro.activ, the scheme aims to get women to talk about heart disease to their friends, family and work colleagues.
Dorieann Maddock, senior cardiac nurse at the British Heart Foundation, commented: "Heart disease is often preventable, so it's essential we get more women thinking about their heart health so they can then make positive changes to their diet and lifestyle to help protect their hearts in future."
Posted by Edward Bartel
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