3 July 2013
The NHS has launched the next phase of its Be Clear on Cancer campaign and is warning people not to ignore symptoms which could be the early signs of lung cancer.
Television adverts will be combined with print and radio campaigns until the middle of August. Face-to-face events will also be held in some shopping centres, urging anyone who has had a persistent cough for three weeks or longer to consult their doctor immediately.
Lung cancer is the biggest cancer killer in the UK, with 28,000 deaths every year caused by the disease - but just 15 per cent of of cases are diagnosed at the earliest stage where treatment will be the most effective.
According to the Department of Health, patients who receive a lung cancer diagnosis during the earliest stage of its development are five times more likely to survive for five years or more than those diagnosed later.
Professor Kevin Fenton, director of Health and Wellbeing at Public Health England, said: “Only by increasing awareness of potential symptoms, and encouraging people to visit their doctor sooner rather than later, will we see the number of early diagnoses, and people surviving the disease, start to rise.”
Posted by Edward Bartel
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