Joanne Parry - Marketing Assistant

Joanne Parry is the Marketing Assistant at the Spire Little Aston Hospital.

it definitely makes work more enjoyable when you’re in a team that works well together
Joanne Parry

"Before I joined Spire I was working as an events and marketing assistant for a financial services company where I spent a lot of time organising conferences and events for teachers, GP’s, Consultants and Lawyers as well as looking after all of the promotional items and literature.

I have worked at Spire since February 2010, starting out as a Customer Services Advisor and then going on to be a Marketing Assistant.

My current role as Marketing Assistant involves various different aspects of marketing including:

  • Managing the patient information events from marketing and advertising them to co-ordinating them on the evening
  • Keeping the hospital website up to date and amending consultant profiles, treatment pages and content on a daily basis
  • Creating new literature from design to print, amending existing artwork and ensuring every department has the required literature they need
  • Involved in big print projects such as consultant directories, calendars and national campaigns
  • Processing invoices and keeping a budget sheet to manage the marketing budget
  • Local advertising, such as magazines, newspapers, radio etc.
  • Launch new products and services with literature, communications and launch events
  • Press Releases to local newspapers and managing a PR company on occasions
  • Organise fundraising events at the hospital for local charities
  • Create a monthly staff newsletter which is attached to all of the payslips
  • Order printed items from Office Depot

The most rewarding part of my jobs is doing a campaign or a patient event and seeing the conversions from the event/campaign, it gives you a feeling of success that all the hard work you put in has created business for the hospital.

I had minimal marketing skills when I started at Spire, which meant I went on a lot of head office run training courses, external training courses and recently I have enrolled onto a CIM Professional Certificate in Marketing course which is being supported by Spire.

The role of Marketing Assistant can be challenging at times when you are trying to explain the purpose of marketing to other departments, you can also get lots of ideas from other people which can sometimes be really good ideas and other times some can be really unrealistic so managing people’s expectations can be difficult. You can also find yourself sometimes working to a really short deadline especially with advertising and PR.

The Business Development Team work really closely together at Little Aston, we all support each other and help each other when needed which is reassuring when you are having a stressful day! It is a nice atmosphere and it definitely makes work more enjoyable when you’re in a team that works well together."

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