On Tuesday 30 April, Spire Bushey Hospital conducted its second live tweet from surgery which followed consultant orthopaedic surgeon Mr Aresh Hashemi-Nejad performing a complex orthopaedic procedure on a female patient. The procedure, called a periacetabular osteotomy, involves cutting the patient’s pelvis around the hip joint and repositioning it to better support the bone.
(Photo: Mr Nejad prepares for surgery; Mr Nejad exposes the ischium [bone below the hip])
This was the first time in the UK a hospital had used social video app Vine to cover a live procedure. Spire Bushey Hospital worked with Mr Nejad and the theatre team to capture the procedure through 13 short videos, combined with photos and regular tweets. Spire Bushey Hospital’s ‘tweeter’ was in the operating theatre, working with the theatre team who gave clinical insight and clarification as the procedure was conducted, ensuring Mr Nejad was free from distractions and able to concentrate solely on the operation.
The procedure commenced at 9.45am and began with the patient’s arrival and a visit from local radio, then followed the whole procedure until the patient was transferred to the recovery room. The patient chose to take part in the live tweet to provide an educational opportunity for the public and help people understand the details of this complex surgery. They fully consented but chose to remain anonymous. The procedure went as planned and Mr Nejad is confident the patient will make a full and fast recovery.
Healthcare communications agency Merchant Marketing supported the activity by providing social media consultancy services. Spire Bushey Hospital is hoping to live tweet more medical procedures in the near future.
To view the tweets from the procedure visit our Storify page or follow Spire Bushey Hospital on Twitter: @SpireBushey #LiveAtBushey
Find out more about Mr Aresh Hashemi-Nejad
Find out more about orthopaedic surgery at Spire Bushey Hospital